Secret Homes
Data

Where buyers are quietly looking: November 2026

The short answer

In November 2026, SecretHomes buyers were looking hardest on the Mornington Peninsula and Melbourne's bayside, across the Gold Coast, and in Sydney's inner city and inner west. These are anonymised totals of active buyer briefs on SecretHomes, a picture of quiet demand on one platform rather than a measure of the whole market.

Where are buyers quietly looking in Victoria?

Victoria has the deepest demand on SecretHomes, with buyers looking in 178 suburbs. The strongest pull runs down the eastern shore of Port Phillip Bay, from Cheltenham through Frankston and onto the Mornington Peninsula.

SuburbBuyers looking
Frankston South182
Mount Eliza142
Frankston109
Mornington90
Melbourne71
Seaford62
Langwarrin60
Cheltenham59
Mount Martha55
Somerville53

Melbourne's bayside follows close behind: Brighton (52), Hampton (50), Sandringham (47) and Beaumaris (41), with South Yarra (50) the strongest inner suburb after the city itself. SecretHomes is based in Frankston South, which helps explain why demand around it runs so deep.

Where are buyers quietly looking in New South Wales?

New South Wales has the widest spread, with buyers looking in 357 suburbs, but fewer in any one place. After the Sydney city centre (38), interest gathers in the inner west and inner south.

SuburbBuyers looking
Sydney38
Annandale26
Newtown26
Schofields25
Marrickville24
Darlinghurst23
Alexandria22
St Peters22
Killarney Vale21
Surry Hills21

Two other patterns stand out: Schofields in Sydney's north-west growth corridor, and the Central Coast, where Killarney Vale (21) and Bateau Bay (20) both make the top twelve.

Where are buyers quietly looking in Queensland?

Queensland demand is concentrated on the Gold Coast, where buyers are looking in suburb after suburb at almost the same level. Broadbeach, Miami, Robina, Surfers Paradise and Tallebudgera each have 57, with Carrara, Helensvale, Labrador, Mermaid Beach and Varsity Lakes on 56.

The near-even spread has a simple cause. Many buyers on the Gold Coast describe the whole city as their search area rather than naming a single suburb, and each of those buyers counts in every suburb across the city. In all, buyers are looking in 346 Queensland suburbs.

What about the rest of Australia?

Demand elsewhere is still early, and the numbers are small enough to read as direction rather than detail.

  • Northern Territory: 34 suburbs, led by Darwin's northern coast: Nightcliff (15), Darwin City (13), Rapid Creek (13) and Parap (12).
  • South Australia: 8 suburbs, led by Adelaide (17) and Glenelg (13).
  • Western Australia: 3 suburbs: Perth (11), Scarborough (10) and Yokine (9).
  • Tasmania and the ACT: not enough buyers in any one suburb to show yet.

What does this mean if you own a home in one of these suburbs?

It means people have already described a home they would like to buy in your area, and they are waiting rather than scrolling. It does not mean any of them will want your home, or what they would pay.

If you are curious, you can search your suburb to see how many buyers are looking there. You can also create a private property profile, without advertising or committing to sell. If a buyer's brief aligns with your home, you decide whether to explore it.

SecretHomes matches and introduces. It doesn't act as an estate agent and doesn't give pricing or sale advice. If you want to take a match further, a licensed agent handles it from there.

How are these numbers counted?

  • A buyer is an active buyer brief on SecretHomes. A brief counts in a suburb when it names that suburb, or names a council area or region that contains it.
  • State-wide searches are not counted. "Anywhere in Victoria" says nothing about a particular suburb, so it is left out.
  • Small groups are hidden. A suburb only appears once at least 3 buyers are looking there, so no figure can point to one person.
  • Don't add the suburbs together. One buyer often looks in several suburbs, so the same buyer can appear in many rows.
  • Snapshot: taken on 8 November 2026. Across the platform, 3,909 buyers were sharing what they are looking for.

More questions

Is this the whole property market?

No. It shows active buyers on SecretHomes only. It is a view of quiet demand, not of all buyers or of prices.

Why are so many Gold Coast suburbs on the same number?

Many buyers name the whole City of Gold Coast as their search area, and each of those buyers counts in every suburb within it.

Can I see the number for my suburb?

Yes. Search your suburb on SecretHomes to see how many buyers are looking there, updated as briefs change.

How often will this be published?

Monthly, so you can see where demand is building or easing.

Sources

First published . Last updated .

Curious who is already looking?

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